Responsible Marketing
Ethical and accountable advertising standards
Advertising practices are conducted with transparency and accountability, ensuring all communications are accurate, fair, and aligned with recognised global standards.
Trustworthy Communication Practices
Our global communications are guided by a commitment to professionalism, responsibility, and clear standards of conduct. Advertising and marketing activities are carried out with care, following internationally recognised principles to ensure accuracy, fairness, and appropriate representation across all channels.
All claims are supported by reliable data and credible sources, with close consideration given to the impact of messaging on diverse audiences. Particular attention is paid to younger audiences, recognising that communication decisions can influence individuals, communities, and environments across borders.
Responsible Advertising and Marketing Policy
Aligned with internationally recognised standards for responsible advertising and marketing, including the International Chamber of Commerce (ICC) Advertising and Marketing Communications Code.
Our Code
Aligned with the International Chamber of Commerce’s Advertising and Marketing Communications Code (ICC Code), our standards guide responsible, lawful, and ethical marketing practices across all regions in which we operate. We actively monitor compliance and take prompt action in response to any violations.
Core Principles
1. Respect for Intellectual Property
We respect intellectual property rights, including copyrights, patents, trademarks, and trade secrets belonging to original content creators and owners. Where licences are required, they are obtained responsibly and through proper channels. We also recognise the importance of intellectual property rights in advertising and marketing, including the protection of trademarks such as slogans and logos.
2. Respectful and Inclusive Advertising
We are committed to inclusion and diversity, respecting individuals from all backgrounds regardless of race, language, age, religion, belief, gender, sexual orientation, or disability.
We do not condone advertising or marketing practices that undermine dignity, inclusion, or equal opportunity, and we actively promote respectful representation across all communications.
3. Protection of Children and Vulnerable Groups
We do not permit any form of exploitation or emotional manipulation of children under the age of 12 or other vulnerable customer or consumer groups.
Our approach to marketing prioritises fairness and responsibility, providing clear information that supports informed decision-making and helps prevent potential harm.
4. Fair and Non-Offensive Marketing
We uphold fair competition and ethical advertising with high standards of integrity. We do not misrepresent information, products, or services, nor do we engage in advertising that disparages or unfairly targets competitors.
5. Data Protection and Privacy
We obtain appropriate consent when collecting, managing, processing, and storing customer data used for advertising and marketing purposes, in accordance with local and international data protection laws. Our privacy policies clearly explain how data is collected, processed, and used securely, based on the consent provided by individuals.
6. Responsible Marketing and Continuous Improvement
Our advertising and marketing activities are designed to remain responsible and credible across local, regional, and international markets. We implement internal and external monitoring processes to support continuous improvement in ethical marketing practices. Leaders and managers are expected to lead by example, ensuring compliance with this code. We provide appropriate resources, training, and support to employees with responsibilities related to advertising and marketing conduct.
Contact Our Team
If you have questions regarding this policy, your responsibilities related to responsible advertising and marketing, or if you suspect any potential misconduct, you are encouraged to raise the matter with your direct manager or contact the Sebleu Global Ethics & Communications team.
Head of Media and Communications Sebleu
7 Straits View, #05-01 Marina One East Tower,
Singapore 018936
media@sebleu.com
Raising Concerns
Sebleu is committed to maintaining an open, respectful, and safe working environment where individuals are encouraged to speak up and report any suspected or potential misconduct without fear. All content publishers, editorial teams, and relevant stakeholders have a responsibility to report unethical, inappropriate, or non-compliant behaviour in good faith.
If misconduct is suspected, concerns may be raised through any of the following channels:
- Your direct manager
- Human Resources
- Sebleu Business Ethics & Compliance Team
Sebleu also provides the option to report concerns anonymously through confidential reporting channels.
Confidential Reporting
Sebleu is committed to maintaining a respectful and accountable environment where concerns can be raised responsibly. Reports related to ethical conduct, compliance, or potential misconduct may be submitted directly to Sebleu through designated internal channels. All submissions are handled discreetly and reviewed in line with our ethics, governance, and non-retaliation principles.
Anti-Retaliation Policy
Sebleu maintains a strict non-retaliation policy and does not tolerate any form of intimidation, retaliation, or adverse action against individuals who raise concerns or report suspected misconduct, unethical behaviour, or policy violations in good faith. Any deliberate act of retaliation will be treated as a serious breach of conduct and may result in disciplinary action, up to and including termination, in accordance with applicable laws and internal procedures.
Policy Governance
Policy Owner: Managing Director, Research & Services
Applicability: Global
Classification: Internal Policy – Responsible Advertising & Marketing
Additional Information: ethics@sebleu.com
Last Reviewed: Jan 2026
